Two things I love in life- chocolate, and beer. Combined, they make up the awesome digital campaign for a chocolate-flavoured beer by Portuguese beer giant Sagres.
Sagres developed a chocolate flavoured beer last year, yet lacked the funding for an epic TV campaign. Instead, their creative team came up with an online element to promote the beer in a new and exciting way. The solution? A website made of chocolate.
A chocolate sculptor was commissioned to sculpt the website in chocolate pieces, which were then photographed to become the website. To ensure the consumer really engaged with the beer, Sagres invited them to have a ‘bite’ of the chocolate website, and a free 6-pack of the beer.
Piece by piece, the website disintegrated as more ‘bites’ of chocolate are taken.