Presidential campaigns are perhaps the ultimate tests of marketing panache: how do you sell a person to a nation?
In the United States, the Obama re-election campaign is harnessing the power of Facebook:
“Facebook is now ubiquitous,” says Dan Siroker, a former Google digital analyst who joined Obama’s campaign in 2008 and now runs his own San Francisco-based analytics consultancy, Optimizely. “Whichever candidate uses Facebook the most effectively could win the war.”
What do you think? It’s an interesting topic to consider as we prepare for the LSE SU AMP first annual conference, which will be held this year on March 6. The theme is Surviving In A Digital World and we’ve got a ton of great speakers lined up, eager to share their thoughts on digital innovation, social media, and web analytics.
Stay tuned for more details.
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